Lots of ups and downs, and you never know what is around the next corner to spin you upside-down. There are many courses and tools and masterminds out there to guide you through the process, ranging from free to thousands of dollars. But when it comes to growing your email list and spreading the word about your new product before, during and after the launch, the tools from Bryan Harris and the team at Growth Tools are some of the best.
And to make them even best-er, they are free. All features. All free. He and his team provide high-end marketing coaching to help online entrepreneurs reach more people and increase their revenue. They want more people to be able to afford their coaching, so they provide free tools to help you grow and reach your goals.
Although they each have their pros and cons, overall, they made a huge impact on the success of my launch. This is probably my favorite and most fun tool. GoViral generates a pop up that offers a free bonus resource in exchange for sharing about you. For example, an email subscriber could be offered an extra downloadable checklist if they share a pre-written tweet.
In my case, when people signed up for my free workshop, I offered them a free report if they shared the Facebook ad for the workshop. The pop-up looked like this:. When someone clicked the blue button, they were able to share my Facebook ad with a message of their own. Once it was shared, access to the report immediately opened and they could download it.
I experimented with a few Facebook ads to promote the free workshop and I am more convinced than ever that successful Facebook ads require some kind of black magic. But the ad attached to this campaign generated new leads at a fraction of the cost of the other ads. Like all of the tools, the User Interface to set this up is sleek and simple, with just enough options to make the pop up consistent with your brand.
There is a long list of sharing tasks you can use …. Something to fit just about any marketing strategy. I know from Facebook that the ad was shared about 45 times. I found that it was definitely possible to click the blue Share button but not actually share the task that came up, and then be able to get back to the unlocked free gift. The pop-up could only be viewed after a sign-up and I know I had about half as many sign-ups as shown here.
This is a handy tool that lets you gather sign-ups directly from an email without going to a landing page. This is great when you have affiliate partners who are sharing about your webinar to their email list.
The list never stops: Create great content. Tell all your friends. Guest post. Share on social media. Comment on posts. Run webinars. The strategies go on and on, but OMG. The truth is, it all comes down to one big, fat, hairy problem: no one knows who you are. And even if you feel like the unpopular kid getting picked for teams in high school, none of that is going to matter in just a short bit. And when it works, it feels like it, too. But this approach is where all the funnel talk comes in to play, and that means complexity.
As in lots of it. Carts, upsells, retargeting, tripwires, landing pages, segmenting, plugins, split tests, content upgrades, upsells, and so it goes. Never mind what happens when you do things wrong. Because, yeah, that type of thing happens. Like a I said. They all work. But what I am saying is not to bet the farm on it straight out of the gates. Camp 2. Passive income is great. But like all holy grails, these approaches are fraught with their own special peril that go with the road to promise.
Typically passive-income strategies come down to either SEO or Pinterest, though there are different flavors. After all, if you get traffic, you build your list, right? So it makes sense. The setback here is the time. Every course under the sun will tell you that you can get results in no time at all. Because passive-income is a carrot on a stick that ignores the reality that most people are really busy.
That means they run out of steam, before they see the payoff. Treat it like an investment in your long-term success. Camp 3. The Partner Track The last group of strategies is based on partnerships. After all, if you can partner with people who have more reach than you do, you can get free ride on their coattails. Which is all great, except it means the N word…. After all, who wants to deal with the rejection and the special awkwardness that goes with making yourself vulnerable in front of a complete stranger?
For example, you wanna do a giveaway? Guess what. Which means…networking. How about webinars? Networking again. Guest blogging? The same goes for podcasts. And so it goes.
Ads get expensive, fast. So, as you work through your list of people to invite, take your time, go 1 by 1, and send a personal message to each person asking them to join. These messages do not need to be long or complicated. Here are 2 scripts you can use to quickly create your own.
Just be sure to add in your own language and make them feel personal. Thought you might enjoy following along on my journey. Want in? Give each person the opportunity to tell you yes or no. You will almost always get more emails this way than if you send them to an email signup form after they tell you yes.
Steps 1 and 2 alone can add s of subscribers to your list. The goal is to get each person who signed up to invite 1 other person to join. For example, when my uncle joined my list I responded with….
Do you know 1 other person that would be interested in growing their business too? I then reached out to Mike and made a quick reference to my uncle and he became a subscriber. This part is important. Do not just add someone to your email list because a friend of theirs told you they might like it. That is spam, and it will get you in trouble. Guest emailing is one of those strategies that somehow continues to fly under the radar even though it can have a major impact on your list growth.
One of our Growth University students, Alp Turan, runs a marketing blog. He got a software start-up in the same space to partner up with him on a guest emailing campaign. Your guest emailing partner should be in a similar or a shoulder niche. Notice that this script tells the prospective partner you want to promote their lead magnet BEFORE it asks them to promote yours in return.
To execute the swap, I recommend drafting the email body and subject line your partner will send to their list for them. The structure I recommend is super simple, and you should be able to put it together in under 30 minutes. Simple and to the point, right? Here are the typical results you can expect from a guest emailing partnership based on your list size:. Like I mentioned earlier, we almost always recommend that you try guest emailing before guest posting.
There are very few things more frustrating than putting weeks of work into pitching dozens of guest post ideas, finally landing one, putting in even more work to write the post, and then…. Soul crushing. This is why I decided to do something dramatically different for my next guest post. The results? The CTA in a guest post typically looks something like this:. The problem with a traditional guest post is the conversation stops at the last sentence.
There is no compelling call to action and no incentive for potential new customers to start getting emails from you. The post taught readers 3 of my best list-building techniques. The CTA offers a content upgrade that covers 7 more. There are just 2 things you need to be sure to do in the post before inserting this kind of CTA:. In the previous example, I covered 3 list-building techniques in the guest post and then included 7 more in the content upgrade.
Play your best cards in the guest post. If you want an in-depth look at how to write the actual content for your expanded guest post, check out this post for a step-by-step walkthrough. Anyone who lands on your thank you page is VERY interested in you. They are so interested they just gave you permission to send them more emails. That means this is the perfect moment to ask them to take additional action that will help you. Check out the Viral Thank-You Page that blogger Jeff Goins sends subscribers to after they sign up for the lead magnet he offers on his home page:.
The page offers subscribers two additional bonus resources if they tweet a message that promotes the lead magnet they just signed up to receive. Jeff has gotten 7, people to share his website since implementing it, which has led to thousands of additional email subscribers. All because he made a slight tweak to one of his thank-you pages. In the past, setting up these Viral Thank-You Pages was pretty difficult. In fact, Jeff used GoViral to create the page you just saw in the above example.
There are few things more powerful than word of mouth, and this strategy generates it for you automatically. The Viral Email Campaign gives you a third option that will actually help you build your list—you send your existing email subscribers to a GoViral page that grants them access to your new lead magnet after they share a pre-written post on social media.
Within a few days of promoting the lead magnet to his email list, the campaign had already generated Facebook shares:. When I first wrote about the Poster Boy formula back in , it quickly became one of my most popular posts. That strategy alone was how I went from zero email subscribers to over 10, total readers in 4 months. But within the past couple of years, something funny started happening…. I started regularly getting emails, comments, messages, etc. Fortunately, that has not been the case with the Poster Boy formula, for one major reason: unlike typical outreach-based strategies, it allows you to GIVE influencers reasons to promote you instead of ASKING them to promote you.
So yes, it still works! Your first step is to identify the people or companies you could be a good Poster Boy for. Start by making a quick list of:. Before you reach out directly to your Poster Boy targets, you need to put yourself on their radar. Here are 3 quick things you can do in just a few minutes per week to warm up your targets:. Spread your comments out over the course of a few weeks instead of leaving a ton at once and coming off like a stalker.
She even included a nice picture of the book along with it. Important Note: These results do not need to be mind-blowing! Remember—you are not asking for anything with this email. You are simply sharing your results and saying thank you. This is the most straightforward step. Speaking of strategies that have been around for a while but still work incredibly well….
But when it comes to what converts , the opposite is often true. Even though what looks good might change often, the design techniques and layouts that will maximize your email sign-ups tend to stay the same for long periods of time. Yet just a few months ago my buddy Glen Allsop who runs Detailed. For example, on the Videofruit homepage, the headline is centered around increasing your online sales.
The lead magnet helps visitors accomplish that by teaching them how to grow their email list. This section backs up the promise you make above the fold by showing visitors that you can be trusted.
If someone has scrolled past your primary CTA and your social proof, your next step is to give them a taste of your best content while also introducing yourself. Just make sure it ties into the end of your pilot story.
This is what makes the design upside-down. Most websites have their navigation at the very top of the page, but we found moving it to the bottom of the page increased focus and conversions. The best part? You likely already have all of the content you need to create your own Upside-Down homepage.
You can get step-by-step instructions for putting it all together in the original blog post we wrote about this strategy right here. Even if you only have a small amount of traffic, it can make a big difference.
For example, in the post we published about organizing a virtual summit , we created a bonus checklist specifically designed to help readers implement the process the post teaches. We then added a CTA to download it to the post:. Creating content upgrades for your top 5 to 10 most popular posts by traffic is one of the easiest ways to start automatically generating more email subscribers from your blog. In fact, when Brian Dean from Backlinko did it , the email sign-up conversion rate across his entire website increased from.
This is the step that people tend to make WAY more complicated than it needs to be. Creating these kinds of content upgrades used to be kind of a pain, so we built a simple, free tool called Attract that gives you pre-designed templates for those 4 specific types of lead magnets:.
You can get your free account here and create a lead magnet for your content upgrade in minutes. One of the biggest mistakes you can make in content marketing is to wait until the end of your blog post before you tell readers about your content upgrade. I recommend including a call to action to download the content upgrade in the intro to your blog post as well as at the end. For example, in this post we published about product launches , we included a headline, quick paragraph, and callout box to ensure readers know about the content upgrade.
Explain the value of your content upgrade and how it will help them accomplish something related to the content of your post. I know because I once spent 6 months focusing on no other list-building strategies but partner webinars. At the beginning, I had 10, subscribers on my list. Six months and 22 partner workshops later, I had 25, subscribers. That means I averaged 1, subscribers per workshop. The ones who register are now officially on your email list. And if you pitch a product during the webinar and they purchase it, you split the revenue with your partner.
The cool part is that you get new subscribers whether they buy or not. In , we added 21, new subscribers to our list with partner webinars. If your partner is sending an email to someone to convince them to register for a webinar, why do they need to click through to a landing page and opt-in again?
All that does is create more friction. Because for a long time, getting it to work from a tech standpoint was super complicated. And recently, we made it available publicly for anyone to use for free. You can expect to add , email subscribers to your list per webinar, depending on the partner.
It took me about 2 hours to implement 5 basic SEO tweaks that resulted in over 40, new visitors and 3, email subscribers to the blog within the first month. To figure out which search keywords would fit well with your own popular blog posts, use the step-by-step walkthrough I included in my post about website optimization. Think about the mindset someone would have if they came to your post after Googling the keyword you have in mind.
Tweak it so it does, and be sure to include the keyword in the first paragraph. Look for other opportunities to use the keyword throughout the post. The meta description is that chunk of text that people will see when your post comes up in Google:. Make sure the new description mentions the keyword. Is SEO complicated? It can be, sure. Your results will depend on the number of monthly searches that the keyword you select is getting.
In general, I recommend aiming for keywords that are getting at least several hundred searches per month. Nowadays, the joke is that everyone and their mom has a podcast.
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