Chan Kim. Ray J Rafaels. Hughes Jr. By Monday Morning! George Trombley. Cameron MD PT. Todd Lombardo. Michael Merzenich PhD. Research Design. Start-up Doc. Business Model Canvas. Value Proposition. Business Environment. End-user perspective. Business system. Customer Perspective. Find out more about OverDrive accounts. Sarah Petty.
Greenleaf Book Group Press. There's a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition.
I think the boutique business model is a perfect fit for many small business owners. The authors of this book provide details and share case studies that demonstrate the effectiveness of their way of doing business. I found this book to be informative and entertaining. There are "Action Steps" at the end of each chapter that will help you apply the techniques in the book to your own business.
You really are worth every penny. Read this book and you will never discount your products or services again. Highly Recommended. May 07, Lynn rated it really liked it Shelves: business , photography. Sarah Petty has been well known in the photography industry for several years now for her educational offerings that cater to the business side of the photography.
In recent years, she's widened the circle and has tried to make her educational offerings more accessible to small business owners in non-photography industries. In a time when it seems like every photographer is selling an action set, or some silly new e-book, the refreshing thing about Sarah is that she actually knows her stuff.
Phot Sarah Petty has been well known in the photography industry for several years now for her educational offerings that cater to the business side of the photography. Photography is a second career, after working for many years in the marketing. Both her and her co-author have MBAs. I have a lot of mistrust in general for industry "rockstars", but I have purchased a few of Sarah's webinars and I think she has a lot of good information that makes sense.
This book is a great resource, especially if you are newer in the business or feel the only way you can compete is by lowering your price. There's a lot of ideas that aren't new, especially if you are familiar, with the boutique business model, or have purchased other Sarah Petty material, but it's nice to have everything in one, brief, concise book. It's the type of book I can see reviewing every year before setting business goals.
I wish it had been a little more in-depth in parts, but that's just me. I think overall, the authors did a good job of presenting a good overview of how the boutique model works without weighing readers down. The plug for The Joy of Marketing - Sarah and Erin's business that provides marketing education and materials to photographers and small business owners - was rather minimal.
In fact I don't think they really even explained what exactly it was, so it may be confusing to people who aren't familiar with them. One last thing - this is a beautiful book in print. Lovers of design and typography will appreciate the typefaces, the nice formatting and the overall quality of this book. I love the way this book was printed, and noticed how lovely it was from the first page. Towards the end of the book, the authors note that they choose to use a smaller publisher because they wanted greater control over the look of the book.
This is one of the first books in a long time I didn't purchase in Kindle format, and I'm glad. Jan 15, Abigail rated it liked it. This was an interesting read because it's in my normal range of books.
This year I've been trying to focus on my writing career and how to turn that into something that will allow me to work from home and eventually start a family. So I was hoping that this book would help give me some hints on how to do that. At pages I found this book easy to read not only because it was so short, but because it's formatted in a way to help you read it and not get bogged down by all these new ideas.
And I This was an interesting read because it's in my normal range of books. And I found that the tips on branding were the most helpful for me. After I finished reading the book I went and rewrote some sections on my patreon page.
The downside to this book is that its very obviously written for people with way more money at their disposal than me.
Yeah you should do the same with your logo so that it looks good. In all I gave this book 3 stars, it will definitely give you some helpful hints, but if you're like me be aware some of the other suggestions will not even be in your realm of possibility. Aug 06, Chris rated it it was amazing. Excellent and quick read. Sometimes business and leadership books take pages worth of material and spin it into a page book. The authors not only made a compelling case for the boutique model, they offered concrete, actionable steps folks can take.
Consistently exceeding customer expectations is equally hard and rewarding Nov 14, Shannon rated it really liked it. I used this book as the basis for a business book group and it was a great choice for a lively discussion on creating a boutique business. The author's Sarah Petty and Erin Verbeck describe a different way to run a small business, with a focus on excellent customer service and charging what your specialized services are worth.
They are adamantly against discounting, Groupon style coupon sales and lowering your prices to compete with your competition. Excellent examples from the authors and other I used this book as the basis for a business book group and it was a great choice for a lively discussion on creating a boutique business. Excellent examples from the authors and other small businesses.
Recommended for small business owners and entrepreneurs. Jul 03, Maggie rated it really liked it Shelves: small-business. As a small business owner this book resonated with me.
Love this little gem of a book! May 02, Liz Butler rated it liked it. This book contains some good information about differentiating yourself and becoming a boutique business.
However, after reading it I felt like I always do when it comes to Sarah Petty View 2 comments. Nov 17, Jane rated it really liked it. As I prepare to open a boutique business, this helped me clarify some ideas about marketing and the customers that I am looking for.
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